Interviewer: You mentioned strawberries are a great source of Fisetin. What is Cognisetin made from?
Puya Yazdi, M.D.: Well, so we get it out of the deciduous Japanese wax shrub tree. It doesn't make much sense, but what's actually kind of unique about this plant is that it's actually been marketed in the United States for a long time as a great antioxidant and has potential health benefits. In fact, in a certain kind of Eastern medicine they've long suspected that this Japanese tree had a memory enhancing role . . .
Puya Yazdi, M.D.: . . . which actually makes it very ironic that we've started discovering research now that has been part of Eastern medicine, that they believed this was good for your brain.
Puya Yazdi, M.D.: So what's nice about it is that, like I said before, it's highly concentrated, this tree. Much more than strawberries. So we were able to get a lot of it out and were able to match the amount used in all of these research articles with how much we're actually getting out, or recommending as a daily dose.
Interviewer: When you talk about that daily dose, doctor, of Cognisetin how long before someone maybe notices benefits and what would those benefits be? What would somebody notice after they've been on this product?
Puya Yazdi, M.D.: So one of the things is you're not going to notice the benefits right away.
Puya Yazdi, M.D.: Like any of these mechanisms, this is much more of a long term benefit. So it's not like you're going to take a dose and immediately do better on your exam, for instance, than you were beforehand. It's going to take a while for the effects to kick in. But one of the things I think you will notice, and second of all, I think it's much better at preventing than necessarily radically increasing.
Puya Yazdi, M.D.: What I'm saying is that if you have an aunt or an uncle or somebody who is suffering from dementia, this is not a treatment. So that becomes very important. If someone has a real disease like Alzheimer's dementia this is not going to prevent that or make them better. But if you're a regular person who's worried that they're forgetting things around the house, they can't read the newspaper like they used to, and they want a way of getting back to having a normal cognitive function; it's our belief and some of the data backs us up, that if you take Cognisetin and you take this Fisetin, what's going to happen is that it's going to prevent the decline that occurs with aging rapidly. So it's going to keep you at a much better level.
On top of that you're going to get some memory enhancement. So one of the things you might notice after maybe three to six weeks of taking it, is your memory is going to slightly improve. And I think that's the one thing to look out for . . .
Puya Yadi, M.D.: . . . is notice that you're sort of staying at a basal level, preventing this from getting much worse. And the other thing is, there will be some memory improvement that you will notice after about three to four weeks.